The study is focused on the tourist offer of three selected, most popular Czech spas, i.e. Karlovy Vary, (Karlsbad), Mariánské Lázně, (Marienbad) and Františkovy Lázně, (Franzensbad), also referred to as the French Riviera of Central Europe. In the context of communication system they are located in close vicinity to each other and not far from the German border. Their tourist offer is abundant and diversified. Everyone can find there something for him/herself, both a bather and a broadly approached tourist, in each season of the year, having various financial resources at the disposal, primarily due to a well-developed multi-functionality of these spa resorts. The conducted analyses allowed learning more about the studied locations, comparing them and drawing adequate conclusions. It should be added that all three places are applying to be included on the UNESCO World Heritage List (as having the most valuable places and objects on the global scale). It is worth emphasizing that they are the oldest and probably the most frequently visited resorts in Central Europe (their therapeutic waters have been used since Roman times, i.e. for over 2000 years, which is confirmed by numerous Roman and Celtic coins found near spa water springs). The carried out ...
