Summary:

The study is focused on the tourist offer of three selected, most popular Czech spas, i.e. Karlovy Vary, (Karlsbad), Mariánské Lázně, (Marienbad) and Františkovy Lázně, (Franzensbad), also referred to as the French Riviera of Central Europe. In the context of communication system they are located in close vicinity to each other and not far from the German border. Their tourist offer is abundant and diversified. Everyone can find there something for him/herself, both a bather and a broadly approached tourist, in each season of the year, having various financial resources at the disposal, primarily due to a well-developed multi-functionality of these spa resorts. The conducted analyses allowed learning more about the studied locations, comparing them and drawing adequate conclusions. It should be added that all three places are applying to be included on the UNESCO World Heritage List (as having the most valuable places and objects on the global scale). It is worth emphasizing that they are the oldest and probably the most frequently visited resorts in Central Europe (their therapeutic waters have been used since Roman times, i.e. for over 2000 years, which is confirmed by numerous Roman and Celtic coins found near spa water springs). The carried out research in the aforementioned spa centres also provided answers to the questions included in the put forward research thesis: "What contributes to such an excellent condition of these resorts?, For what reason they should be on the UNESCO list?, What are they lacking? What should be their development direction in the coming future to attract new tourists, investors and expand their existing multi-functionality?" The conducted analyses were to indicate whether these three towns were rightly seeking the highest, honorable rating of international bodies. There can also turn out useful for the researchers studying spa resorts in different parts of Europe and the world.