There is 734 agrotouristic farms within podlaskie province area with a strong competition. All of them try to attract the potential customer with the good offer. The more competitionable offer is determined by selection of internal and external factors. One of the method is to create agrotouristic clusters, that can be a method to solve the agrotouristic farms problem. The movement to create okopski's cluster limits low level of conciousness, prudence and distrust of few farm owners.They watch and wait until leaders will gain success. These aspects are related to social capability that consists of trust to other people, organizations and instititions, ability to make conversation, co-operation with other people, mutual problem solving and determination of their future existance in village. Cluster's initiative within the level of agrotourism, as one of the factors to rise the competition can offer welthier and more competitionable agrotouristic offer, comparing to single farm. With the respect to this situation more capital expenditure is needed to upgrade accomodation, transportation, gastronomy, in-formation and sport - recreational base in the village. Some of these funds can be taken from European Union. ...
Transformation of Polish economy (started at the turn of the eighties and nineties of the 20th century) has changed many socio-economic conditions of the development of all regions in Poland. The various processes which were based on transformation of the previous structures created in the centrally-steered management system and on the development of new structures, are observed in many places in Poland. One of the most popular forms of development of rural areas is agrotourism at present times.An analysis of the agrotourist development in Poland is performed in the paper. The current tendencies in the world-wide tourism have been taken into consideration The place and role of tourism both in the state policy and regional pol-icy have been shown in the state and regional documents.In the Świętokrzyskie voivodship a considerable development of agrotourist farms, with that of cooperating institutions, like agrotourist associations, consultative teams and agrotourist chambers is recently observed. The voivodship is very attractive due to its nature, landscape and monuments of culture. Basic natural resources of this region are forests. The agrotourism is a very important function of this area. First agrotourist farms were organized in 1993. Most of them are small and are not profitable, thus most ...
The research described in this paper is centred around the small spa village of Goczałkowice-Zdrój (German: Bad Gottschalkowitz), located in the south of Poland, in the Silesian Voivodeship, the Pszczyński poviat, and the Goczałkowice-Zdrój commune. Along with the rise in the importance of the tourist services sector - including spa services - the tourist product of this tourist town has become the subject of a complex analysis and evaluation in the context of adapting it to the requirements of the market and the needs of consumers, as well as indicating directions for its development. In order to be successful on the national and international tourist market, as well as stay ahead of their competitors, Polish spas should adjust their policies to the needs and determinants of the contemporary market, providing a proper product - preferably an individualised and integrated one, sufficient for the challenging triple-segmented (patient, patient-tourist, tourist) market. ...
The study aims to analyse the market image of agritourism product and preferences of prospective tourists with respect to leisure time at agritourism farms. The statistical sample was selected from the residents of the city of Kielce. Representatives of four social and professional groups took part in the investigations carried out in 2011. The choice of participants was purposeful as the groups were composed of individuals relatively frequently spending their leisure time at agritourism farms. The investigations indicate that rather than reflecting tourists' personal experience, the image of agritourism product is often created on the basis of prevailing general opinions (e.g. those presented in the media). Though a majority of the interviewees were able to specify their expectations concerning the tourist product, yet it was difficult for them to put forward demands as regards the product character. The investigations seem to confirm the thesis that being interested in agritourism does not necessarily mean taking up an offer of agritourism farms.The development of tourism in many regions of the country relies on creating and promoting brand products. Those are remembered by tourists as unique and capable of generating a lot of benefits. Brand products are meant to make consumers of tourist ...
