The paper presents the results of studies conducted in 2005 on the opinions of inhabitants from the selected communes of the świętokrzyskie province on factors determining multifunctional rural development. The studies, conducted using directed interviews covered a total of 493 respondents, who were classified into three groups differentiated as to their ages, level of education and social status. The results of studies confirm the suppositions that preferences of individual respondent groups concerning the factors of multifunctional rural development are diversified. ...