Warmia and Mazury Region has one of the most identifiable images in Po-land. Very strongly associated with three attributes: a clean environment, beauti-ful nature and the perfect place to relax. The name of the region is almost syn-onymous with the land of lakes and forests.The paper presents branded tourism products the Warmia and Mazury voivodship and the results of research aimed at: the effect of branded tourism products on the operation of tourist facilities located in rural areas, to examine their impact on natural and cultural landscape and identification and opinion about the element of Warmia and Mazury tourism products.The results showed that the branded tourist products may be an opportu-nity for rural development of the Warmia and Mazury, but must be correlated with the sustainable development of the region. Currently, branded products do not fully satisfy the expectations of the tourist market.
...
In the elaboration a special attention has been paid to the preserved envi-ronmental, landscape, cultural values in the former, small Lower Silesian village of Sokołowsko, the place located nearby Wałbrzych in Suche Mountains. It is a typical tourist village. Sokołowsko has a peculiar climate, thanks to which it was a famous resort, a thriving spa before the Second World War (German name - Görbersdorf). While discussing the place one it is impossible not to pay attention to its natural, topographic, landscape and climatic values. Although, especially recently, they are not used to a sufficient degree, still it is worth mentioning the growth of consciousness, that they should be preserved, and as a way of marketing strongly exposed in the context of village development. They constitute the foun-dation of contemporary existence of the place, improvement of its image, popularity.
...
Spa town are usually areas highly attractive with regard to country lore and their natural environment. The environmental values of each spa influence their efficiency. Environmental values include: elements of tourist infrastructure, tourist attractions, tourist services which are in demand on the tourism market. Two spas from the Kotlina Jeleniogórska have been the subject of the study: Świeradów-Zdrój and Cieplice Śląskie-Zdrój. One may consider them to be the more efficient spas in the Lower Silesia region. To a certain degree, they owe the high level of curative services they provide, as well as the standard of their spa infrastructure, to the basic determinants of the area, which influence the spatial features of the spas. These determinants include: sources of therapeutic natural resources (the climate, mineral springs, peats, peloids); green patterns which are unique with regard to their aesthetic, historical and compositional values; the presence of neighbouring large forest complexes, which influence the climatic and therapeutic conditions and which provide an aesthetic background for the spa establishment; the spa's localisation within or in the vicinity of legally protected areas; its localisation in areas traditionally used for leisure; its localisation in ar-eas accessible through public transport (efficient communication routes).
...
