Diversification of rural areas usage in the Warmia and Mazury has an im-pact on different levels of infrastructural development in its individual parts. This difference is a directly affects the quality of living conditions and opportunities for tourism activities. The causes of varying levels of infrastructural development are: the location is a lot of the bigger cities, state border, the promotion of tourist products and tourist development in rural areas.The aim of this paper is to present the results of studies on the effects of tourism activities on sustainable rural development and promotion of ecological habits among rural residents. The paper describes the risks associated with tour-ism activity in rural areas and features of sustainable tourism. ...