There is 734 agrotouristic farms within podlaskie province area with a strong competition. All of them try to attract the potential customer with the good offer. The more competitionable offer is determined by selection of internal and external factors. One of the method is to create agrotouristic clusters, that can be a method to solve the agrotouristic farms problem. The movement to create okopski's cluster limits low level of conciousness, prudence and distrust of few farm owners.They watch and wait until leaders will gain success. These aspects are related to social capability that consists of trust to other people, organizations and instititions, ability to make conversation, co-operation with other people, mutual problem solving and determination of their future existance in village. Cluster's initiative within the level of agrotourism, as one of the factors to rise the competition can offer welthier and more competitionable agrotouristic offer, comparing to single farm. With the respect to this situation more capital expenditure is needed to upgrade accomodation, transportation, gastronomy, in-formation and sport - recreational base in the village. Some of these funds can be taken from European Union. ...
In the 21st century, a social and economic development has obtained a new character and a new pace, because new properties of the surroundings have determined the unusual so far increase of the knowledge value. The knowledge becomes the main instrument for carrying out changes. Therefore, it is worth to take care of its proper management not only in the conditions of an enterprise, which carries out its business aims but also in the process of a long-lasting, laborious formation of potential of a particular region or area. The work herein constitutes a presentation of key ideas which accompany the project formation titled "Knowledge management in the process of building competitiveness and innovativeness of rural areas pursuant to the rules of the sustainable development - an empiric verification on the example of the Małopoksie voivodeship". The research problem which has been undertaken is as follows: Do the worked out solutions in relation to the concept of knowledge management may become a stimuli for the development process which takes place on rural areas? ...
