The study aims to analyse the market image of agritourism product and preferences of prospective tourists with respect to leisure time at agritourism farms. The statistical sample was selected from the residents of the city of Kielce. Representatives of four social and professional groups took part in the investigations carried out in 2011. The choice of participants was purposeful as the groups were composed of individuals relatively frequently spending their leisure time at agritourism farms. The investigations indicate that rather than reflecting tourists' personal experience, the image of agritourism product is often created on the basis of prevailing general opinions (e.g. those presented in the media). Though a majority of the interviewees were able to specify their expectations concerning the tourist product, yet it was difficult for them to put forward demands as regards the product character. The investigations seem to confirm the thesis that being interested in agritourism does not necessarily mean taking up an offer of agritourism farms.The development of tourism in many regions of the country relies on creating and promoting brand products. Those are remembered by tourists as unique and capable of generating a lot of benefits. Brand products are meant to make consumers of tourist ...
The general aim of the article is to analyze the predispositions of rural communes to the development of agrotourist in the Świętokrzyskie Mountains Region. The research also concerns the estimation of main predispositions to the development of rural areas in the region. The article shows the different conditions of rural areas development in Świętokrzyskie. It also discusses the distribution of communes in the Świętokrzyskie Mts. Region considering differential potential of their development. The aim of this study is also trying to estimate development predispositions in rural areas of the Świętokrzyskie Mts. Region. Statistical data supplied by WUS in Kielce were used to conduct the statistical analysis. Some diagnostic features were used in the characterization of the differential potential of development in rural areas. The Świętokrzyskie Mts. Region was chosen as an area of research, because this area has special conditions of development in Poland. This study shows a huge disproportion in the predispositions of development in rural areas in the Świętokrzyskie. At the end, the article provides practical recommendations. The problem of the future of agriculture and rural areas in many regions of Poland has not been solved yet. The presented results of the researches show that the researches relating ...
