This research discusses processes in Slovakia, known as endogenous development, that have been related to general process of political and economical transformation in Slovakia since 1990s. The term endogenous development defines the growth of communities from inside, which is provided by local human, productive and natural resources and external support. The aim of this sociological research is to discuss development initiatives in selected rural communities of Veľká Ves, Málinec and Hradište. The research had been carried out in the period between 2004 and 2007. Local initiatives in Slovakia are, in generally, performed by self-government bodies, civic initiative and local businesses. These subjects act either independently or in partial cooperation. Since 2000s, authorities and institutions, that are in charge of subsidies, grants and Euro-funds on behalf of communities, highlight the need for co-operation among all three subjects. Examples of these coordinative actions involving self-government, population and private sector already exist, although the self-government bodies – above all mayors – have been principal and, in most cases, the only initiators of these processes. This fact was acknowledged by interviewed mayors from the observed municipalities. From them, some important empirical information, related to the endogenous development of municipalities, were obtained. The ethnological research ...