Summary:

Few households with Kuyavian-Pomeranian villages build an agrotourist product on a horseback riding. Research has shown that out of 78 respondents only 26.9% of the farm organizes this form of recreation. Two farms had the largest number of horses (over 20). Their farms had the highest level of service. Farms al-so provide different forms of recreation "in the saddle." From individuals learning, to ride with an instructor, camps, sleigh rides, carriage rides. A large group of owners (52.4%) activated the agrotourism with a view that the main attraction will be recreational horse riding. Other hosts (47.6%) organized on their property this kind of physical activity after 3-5 years. It was dictated by identifying and recognizing the market demand for this type of service. According to the respon-dents (71.4%), interest in horse riding is mostly expressed by horse lovers, families and young people in organised groups. Year by year the number of tourists in-creases, so the owners of agritourism farms (23.8%) plan to conduct a series of investments to raise the standard of services and encourage visitors to continue to improve riding skills.