Summary:

The analysis markings directions to agrotourist farms revealed that they are primarily performed by the owners. The hosts have very ingenious, but not always prefer quality. Bulletin boards, signs, or signs in the shape of arrows, are just some examples used in Kujawy Pomeranian village. The markings make it easy to not only drive visitors to the farm, but they are also a great part of promoting it. Often have small details (such as the image of the fish or horse), referring to the shape of the profile of your business. Unfortunately, only 38.5% of respondents have introduced information signs in their area. Little involvement in the process of their formation may be due to various reasons. Frequently mentioned is the lack of consent to their installation in the area, high costs and lack of awareness of their needs. The hosts promote their offers mainly through the Internet (92.2%), business cards (70.1%) and folders (50.6%) and catalogs (46.7%).They also expect appropriate involvement of local authorities in this type of activity. The study noted that the owners are unhappy with the activities of association of agrotourism.