An analysis, identification and assessment of the local conditions of agrotourismdevelopment in rural areas is performed in the paper. The important role oftourism both in the state policy and regional policy have been shown in the stateand regional documents. In most of European countries off-farming activities becomemore and more important as a source of income for farmers' families. Insome regions agrotourism can be regarded as a significant non-agricultural activity.In Poland the data of Agricultural Census indicates that the number of farmswith off-farms activity increased. The agrotourist farms are still more and moreimportant in many parts of Poland, especially in the wi tokrzyskie voivodship.The local and voivodship authorities are obliged to improve and invest in agrotouristbase, also using the European Union funds.This study is the analysis of natural and social-economic elements of geographicalenvironment in the wi tokrzyskie voivodship. The article is a trial ofshowing how rural areas are diversified for agrotourism. ...