Names used for creating the image of rural tourist accommodation facilities

Studies conducted among 1417 rural tourist accommodation facilities in Poland have shown that 966 of them have names for their service. Created names most often correspond to the profile of the business. A total of 130 objects specifically suggested that their product is the agritourism, using less sophisticated terms: agritourism, agritourism farm, gite, or expanding it by an additional element, usually referring to the owner's name or surname, plants (clover) or the location of the facility (e.g. in a valley or on a peninsula). There were also names of rural tourism facilities which suggested surroundings of the homestead ("Kraina trzech stawów") or accentuated its regional affiliation ("Czar Roztocza"). Owners often used their names to promote the tourism product for example: "U Basi", U Zochy", "U Kazika" or "U Kowalskich". They were not innovative, as in the case of the names created of parts of owners' names or surnames for example: "Czester". 451 services on the web portal did not have any names, which may cause that their offer will not remain for long in the minds of the potential customers, or will not be noticed at all. It must be emphasized that giving proper, attractive and easy to ...

VILLAGE AS A TOURIST AREA ATTRACTIVE FOR ACADEMIC YOUTH

The survey which was supposed to provide information on popularity of rural holiday destinations among the academic youth has revealed that rural areas are most willingly visited by students who come from cities (49.3%). The locations most frequently chosen by the respondents included: the Baltic coast, Helski Peninsula, Kujawy and Kaszuby Region. It was also observed that male students are more willing than female students to spend holidays outside towns (54.6%). The recreational activities indicated by the respondents who chose to spend their free time in the village were mainly cycling and hiking (34.3% vs 28.4%). Another form of activity was sightseeing (32.3%), and kayaking (30.4%). People who declared to have spent their holiday time in the country were more often involved in sailing (mainly men - 66.6%) and rowing (mainly women - 54.5%) sunbathing and diving (7.8%) than those who chose to go to the city. Students are regarded to be an active and important group of tourists who tend to visit the village even two times a year and stay there for longer periods of time (even 8 - 14 days). It is likely that trips to regions characterized by peace, quietness and clean air will increase among ...