Summary:

The objective of the paper was to learn about behavioural consumer preferences with regard to organic products distribution on the area of Małopolskie Voivodeship. The research studies covered purposefully selected a 100-person group of respondents. On account of the growing awareness of consumers concerning healthy food, they will even more often reach for organic products. Thus, the process of their distribution should be properly prepared so that the demand for this kind of food is the highest. The investigated respondents use a previously prepared shopping list and carefully read available products while shopping. Majority of them look for loose products. A proper quality of products and form of sale may increase the consumers' interest and consequently their distribution