Summary:

Growing demand for interesting agro- and eco-tourism products motivates owners of agrotourism farms to expand the range of services on offer. Develop-ment of agrotourism products should be based on the values of the natural
environment and culture. The purpose of this article is to analyse the use of the values of the natural environment in the offer of agrotourism farms located on the verge of the Świętokrzyski National Park as an area with a high tourist potential. The study is based on a questionnaire research performed in the summer of 2010 in agrotourism farms located in the analysed area.