Streszczenie:

Witkowo commune is located in the eastern part of Wielkopolska region at Gniezno county. This is typical agricultural commune with some tourism infrastructure. The aim of the work was to evaluate of an existing tourism potential of Witkowo commune based on comparison analysis of indexes describing its tourism potential and other communes located in administration boundaries of the same county. For this purpose the multidimensional comparison analysis of synthetic measures was performed. Afterwards the concept of tourism potential enrichment was proposed based on aforementioned analysis. The obtained results revealed, that the highest synthetic measure was noted for Witkowo commune, where the highest tourism potential was observed. The lowest level was recorded for Niechanowo commune, which revealed the lowest values almost in every analysed group of indexes. The proposed tourist trail contributes to tourism enrichment potential of Witkowo commune. The trail goes through Powidzko-Bieniszewski Landscape Protected Area. This is in agreement to the goal of tourism management for the development of the tourism at a protected area with considering the protection rules and local features. Simultaneously the tourist trail designation does not disturb ecological balance and create consistent tourist infrastructure.