Analysis of tourism demand based on the research conducted in travel agencies

Słowa kluczowe: tourist services market, tourism demand, travel agencies, tourists, domestic tours.


The aim of the article is to determine the size of tourism demand demonstrated by clients of travel agencies: Rainbow Tours, Itaka and Tui. The research shows that the respondents often choose domestic tours. These are most often weekend trips where tourists prefer hiking and cycling. Almost 50% of the respondents go on domestic tours once a year. Pomerania (the seaside region) is the most popular destination with the respondents. Almost half of them decide to go on a tour to relax. One in five respondents travels on business and one in four visits their family or friends. Tourists who spend PLN 136-180 during a trip constitute the biggest group. The main reason to travel is to relax with the family members or just the closest person (a spouse). More than a half of the respondents organise their trip on their own. They most often travel by car, which is connected with the opportunity to go sightseeing on their own after they reach the destination. Most of the respondents book accommodation in hotels, motels or guesthouses. One in four respondents stays on an agritourism farm.


Roman M. 2015, vol. 12. Analysis of tourism demand based on the research conducted in travel agencies. Infrastruktura i Ekologia Terenów Wiejskich. Nr 2015, vol. 12/ III (2 (Aug 2015))